Banking · Website and app

Absa

Incremental improvements to the Absa.co.za website and new features in the mobile banking app, from inception to UI.

Absa product screens
Role
Experience Design Consultant
Via
BlueSky
Scope
Absa.co.za and the banking app
Also
Design system and team guidance

The brief

I worked on multiple briefs for both the Absa.co.za website and the mobile banking app. As an umbrella brief, I worked on incremental improvements across the website, from sales enablement strategy to implementation.

What I did

I delivered projects from product inception through UX research to UI, managed and updated the website’s design system, guided junior designers, and worked closely with BAs and developers. In the app, I took features from inception to UI completion.

Website and app work for Absa
Website and app work for Absa

Projects

Website: mini calculators, a multi-select tool, a decision tree tool, a sticky call to action, a notification bell, the credit card redesign, a micro-curriculum, soft authentication, a call-me-back page, and design library components and documentation.

Banking app: NotifyMe notifications and TT3 (DebiCheck) POS functionality.

Mapping a feature flow
Mapping a feature flow