Pamela King · Product Designer & Design Engineer
From brand
to shipped code.
I’m a senior product designer with 9+ years’ experience in banking, fintech, Web3 and enterprise. I take products from first idea to working software: brand identity, design systems, UX/UI and AI-assisted front-end development.
Selected work
Case studies
RealFi
Making a real-world-asset stablecoin on Cardano clear and trustworthy, from brand to coded product.
Read the case study →Old Mutual
Scaling the Old Mutual Design System across web, iOS and Android, and setting the rules for in-app product tours.
Read the case study →BeOptimal
A kitchen-management platform I branded, designed and built end to end with AI-assisted front-end development.
Read the case study →Capitec Bank
Leading design inside Capitec’s Salesforce ecosystem, with a focus on the fraud department’s agent tools.
Read the case study →2017 – 2025
More work
About
Simplifying complex products.
I make sense of complexity: untangling intricate systems and user journeys, then shaping them into clear products that feel purposeful and human.
I started in graphic and digital design at FCB Africa, SuperUltra and my own studio, Absurd Bird. Since then I’ve designed for Absa, Capitec, MTN and Standard Bank, led design at RubiTax and RealFi, and line-managed designers at BlueSky. Today I design on the Old Mutual Design System and build my own products at JumpLab.
Because I prototype in code with AI tools, I can move from concept to a working build quickly and work closely with engineering teams.
Experience
- Old Mutual · Senior Product Designer2026 –
- JumpLab & BeOptimal · Co-founder, Design EngineerNow
- RealFi · Senior Product Designer & Design Engineer2026
- BlueSky · Lead XD Consultant, Line Manager2022 – 2025
- RubiTax (VatIT Ventures) · Lead Product Designer2022
- Praekelt.com · Senior Service Designer2021
- SuperUltra · Digital Designer2019 – 2021
- Absurd Bird Design Studio · Founder2017 –
Brands I’ve worked with
Old Mutual · Capitec · Absa · Standard Bank · Nedbank · MTN · Anglo American · Bidvest · PwC · Input Output · Alliance Insurance · VatIT Ventures
Contact
Let’s build something useful.
pamkingdesigns@gmail.comBased in Cape Town. Open to remote roles across South Africa and Australia.
