Campaign · Culture change · SuperUltra
PwC
The Game Changers: a campaign to spark a culture shift towards innovation, with characters, AR and a website.
- Role
- Designer and copywriter
- Via
- SuperUltra
- Campaign
- The Game Changers
- Formats
- Print, digital, AR
The brief
PwC asked whether we could create a campaign to help spread a culture shift from within, to “change the game” towards innovation.
The campaign
It included character designs, roll-up banners, emailers, animations, table talkers, T-shirts, a website and augmented reality, all to build excitement around the change.
- UI design
- Copywriting
- Character design
- Branding and identity design
- Animation
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